There was a great article on Search Engine Watch a couple of months ago that discussed the state of SEO and small businesses. It is absolutely true that the old ways of optimization are not only less effective, but many are now considered harmful practices.
The main thing that hasn’t changed is that routine, quality content is still essential. Many small businesses have indeed become frustrated when trying to compete with larger companies online, but it just means they have to work smarter. Many of the changes Google has implemented in recent years have actually made it a more level playing field in many ways, despite seemingly creating unfair disadvantages in others.
We have seen great results with our clients. Some of these compete on national scales against large companies with huge online marketing budgets, while others have been able to steadily increase their online presence in their locations.
We don’t promise the moon and we don’t over-charge or claim to have any particular secrets. Our methods do work though and fully align with webmaster guidelines. However, it does require participation on the part of the small business. We need to know what’s new and happening in your company as well as any feedback from customers or clients. When the entire premise is about communications, then it essential to also communicate to people sharing your messages in the digital world.
If you’re looking to change up what you’re doing to promote your business online and the mobile marketing arena, contact Catton Communications to see how we can help you with our services. We can help you develop a marketing and promotion strategy in the digital space.