Tag: Catton Communications

Intention vs. Routine

IntentionWe continually analyze the results of our work, and often compare them to the work of others in similar markets as ours and our clients. While we pride ourselves on creating efficiency (the biggest bang for the buck), there is something else that keeps popping up over and over again – intention.

We are a boutique consulting firm with a limited number of clients. Sometimes we’re hired for specific things that we do well, while other times we’re brought in to help create and implement more strategic plans. Regardless of our role, we put a hefty amount of intention behind our work, whereas we have noticed other people or companies that seem to be simply going through the routine as if it were a common action that doesn’t require much thought.

There has been considerable research done into the field of the power of thoughts and intentions, such as the works highlighted by author Lynne McTaggart in her books. There is overwhelming evidence to show that the intention behind an action can have an impact on the outcome.

I have personally witnessed and experienced this time and again. For example, one of our clients has noted how his staff is amazed that their phones ring more and the sales are higher just by his presence in the office.

We put this kind of intention behind what we do, and it shows with our clients, whose feedback continually mentions how they love being able to out-perform competitors despite spending a fraction of the amount. Of course some of this is due to planning and execution of the overall strategies for them, but it is also attributable to the intention we put behind our work compared to others simply going through the motions of their routine.

Intention goes beyond metrics, and it shows in the quality of the end results. Contact us today if you’d like a free consultation to see how we might be able to help your business.

Increase Your Organic Search Traffic

At Catton Communications, our simple yet proven SEO methods continue to deliver results for our clients. Here is an example of one client who has been with us for more than a year. We have increased this website’s organic search traffic substantially – 388% in 12 months!

This is just one example though, and results certainly vary. However, each site we work on improves its rankings over time, and organic traffic isn’t gone when the budget runs out (unlike paid traffic).

If you are seeking more sustainable search engine traffic to your website, contact us today for a free evaluation and estimate on our recommended services.

Developing Effective Strategies for Small Businesses

smallbusinesspromotionThere was a great article on Search Engine Watch a couple of months ago that discussed the state of SEO and small businesses. It is absolutely true that the old ways of optimization are not only less effective, but many are now considered harmful practices.

The main thing that hasn’t changed is that routine, quality content is still essential. Many small businesses have indeed become frustrated when trying to compete with larger companies online, but it just means they have to work smarter. Many of the changes Google has implemented in recent years have actually made it a more level playing field in many ways, despite seemingly creating unfair disadvantages in others.

We have seen great results with our clients. Some of these compete on national scales against large companies with huge online marketing budgets, while others have been able to steadily increase their online presence in their locations.

We don’t promise the moon and we don’t over-charge or claim to have any particular secrets. Our methods do work though and fully align with webmaster guidelines. However, it does require participation on the part of the small business. We need to know what’s new and happening in your company as well as any feedback from customers or clients. When the entire premise is about communications, then it essential to also communicate to people sharing your messages in the digital world.

If you’re looking to change up what you’re doing to promote your business online and the mobile marketing arena, contact Catton Communications to see how we can help you with our services. We can help you develop a marketing and promotion strategy in the digital space.

Beware of Over-Optimization

I have several clients whose previous SEO companies had routinely over-optimized content on their sites. In looking around at other sites, there are plenty more who have done something similar.

Now, I certainly don’t claim to be an SEO guru or hold the secrets to the search engine gods (or my prices would be MUCH higher), but I do know a thing or two that works and what can work against you. In many cases, over-optimized sites can be even more damaging than ones with none at all.

The obvious examples include awkwardly heavy use of keywords and phrases. Often called “keyword stuffing,” this has been a big no-no for a long time, yet people still do it intentionally. Despite what some guides may claim, there really isn’t a perfect level of keyword usage. A good measurement tool to find out if it is too much is to read it back to yourself out loud. If it doesn’t sound natural and you find yourself saying words and phrases over and over again when a whole list of other words would be appropriate, then it’s probably overdone and could be drawn back a bit.

Another example is excessive use of headers. Let’s say you only have 300 words of content but there are five headers used, all stuffed with keywords. Well, this usually even looks overdone and doesn’t even need to be read. One or two would be perfectly sufficient to drive the point home and your content should back them up.

An equally annoying one is when too much bold text is used. This is another one that just looks odd and is not only excessive for search engines but is also a turn-off for readers. I don’t know about you, but when I’m trying to read content on someone’s site, I usually click away when I see multiple sections of bold text on every page. They’re simply trying too hard. It’s kind of like when a soccer player takes a dive, rolls around holding his shin pretending to be in agony to try and draw a penalty on the other team – overly and unnecessarily dramatic.

The last main point is when people use a bunch of keywords in their page names (also called file names or URL extensions). This typically involves several synonyms. An example might be yousiteaboutkitchens.com/how-to-clean-pans-fryingpans-bakingpans-nonstickpans-muffinpans-pizzapans-roastingpans. We get it, you want to mention a lot of pans. No need to put every kind of pan you can think of in the file name.

There are other ways that pages and sites can be over-optimized, but those cover the most blatant ones that I’ve seen. Keep in mind that what the #1 search engine really wants is a truly user-focused experience. When your content becomes too focused toward search engines and not enough toward your readers, then you’re going to lose out eventually. Quality is key here.

Contact Catton Communications today for a free website evaluation. We don’t over-sell, over-promise or over-optimize, and we have a good track record of results.

Routine, Quality Content Is Essential for Websites

Many website owners and search engine optimization (SEO) specialists have heard the phrase “content is king” over and over throughout the years. That is because quality content is what drives a site, and is the main factor that has withstood any and all algorithm updates from search engines.

In addition to having good content, it should be updated and/or added to on a routine basis. One of the best ways to do this today is by maintaining a blog on your site, and by adding new posts regularly. This can be a couple times per month, or it can be every day. If you provide valuable information to your customers or readers, then they will want to share this information, comment on it and continue to come back to see what you have to say next.

Entire businesses have been built and fueled by blogging, and companies as well as individuals have been looked upon as experts in their chosen fields as a result of sharing their ideas, information and opinions on their blogs.

We help numerous companies maintain their blogs by writing content for them, posting it and sharing it across their social networks. The results of these simple actions are incredible in many cases. I frequently lament to myself how I spend all my time providing content for others and none, or very little for myself! The most important thing is that they’re happy, and so far we are very thankful for our clients and the referrals they send us.

I must add that content can take numerous forms. Audio and visual content can be just as important, and even more so in some cases when it comes to social sharing and getting some of your messages out among the masses, or at least your core market. The point is that content, and specifically the quality of it provided at a high enough quantity and frequency can make or break your business.

If you have a business or organization that needs help developing content and getting your messages heard, whether online or through other distribution channels, contact Catton Communications today to see how we can help.

Proven SEO Results from Catton Communications

We’re pleased to announce that our biggest client has seen a 175% increase in their organic search engine traffic! In just six months’ worth of time, we have written many new pages of content and worked to distribute and share through social networks to engage more users. Not only has the content been written with search engine optimization in mind, but it is done so that it is informative to the readers, which is what Google really wants – original content that people find valuable and want to share.

Not only has the organic search traffic increased by 175%, but other key website traffic indicators also improved, such as the number of new visitors and the number of pages viewed.

We were able to more than double their organic search engine traffic and overall site performance, but we were also able to do it for less than half the price they were paying before to a larger company. The result is an efficiency 5x greater than before. Better results for less money is a good thing!

If you are interested in finding out more about what we can do for your website, contact Catton Communications today for a free consultation.