Google has recently announced a series of algorithm updates as they continue to try to reduce “web spam”. The updates, labeled Panda, Penguin and Payday Loan, are all updated versions of that have previously been in place. They each target different forms of search results manipulation and web spam in their own ways.
Some of the main issues include webmaster guideline violations such as unnatural linking strategies, content scraping, doorway pages and other types of low-quality content. Google’s Matt Cutts not only mentioned these recurring updates in a recent video, but also sent out a couple notification tweets as well.
So what does this all mean? The short answer is that the biggest search engine with the most power is continuing to tell everyone of us that they don’t want people trying to intentionally manipulate their search results. They view this is cheating, and if you get caught they will issue penalties and move your site down in their rankings.
Google wants websites to provide quality content for their users/visitors/customers to give them the best experience possible. Have you reviewed the content on your website lately? If it needs updating, we can help! Contact us for a free evaluation and an estimate on upgrading the content of your site.