Category: Small Business Marketing

Intention vs. Routine

IntentionWe continually analyze the results of our work, and often compare them to the work of others in similar markets as ours and our clients. While we pride ourselves on creating efficiency (the biggest bang for the buck), there is something else that keeps popping up over and over again – intention.

We are a boutique consulting firm with a limited number of clients. Sometimes we’re hired for specific things that we do well, while other times we’re brought in to help create and implement more strategic plans. Regardless of our role, we put a hefty amount of intention behind our work, whereas we have noticed other people or companies that seem to be simply going through the routine as if it were a common action that doesn’t require much thought.

There has been considerable research done into the field of the power of thoughts and intentions, such as the works highlighted by author Lynne McTaggart in her books. There is overwhelming evidence to show that the intention behind an action can have an impact on the outcome.

I have personally witnessed and experienced this time and again. For example, one of our clients has noted how his staff is amazed that their phones ring more and the sales are higher just by his presence in the office.

We put this kind of intention behind what we do, and it shows with our clients, whose feedback continually mentions how they love being able to out-perform competitors despite spending a fraction of the amount. Of course some of this is due to planning and execution of the overall strategies for them, but it is also attributable to the intention we put behind our work compared to others simply going through the motions of their routine.

Intention goes beyond metrics, and it shows in the quality of the end results. Contact us today if you’d like a free consultation to see how we might be able to help your business.

Quality of Visitors Counts as Much as Quantity

dollarsignWe have several clients who work in a similar industry but do not overlap or compete, as they provide different functions and are in different locations as well.

One of the things we do is listen to what they say their ideal customers are – what they’re saying and what they’re looking for. We then take the time to help them develop content around what those sets of keywords and phrases are for search engine purposes as well as of course the readers. We not only propose and write content specific for them, but also consult on other ares of their PR and marketing strategies.

We have had stellar results with all three of these clients reaching desired keyword phrases that have helped position them so that they are getting more of their ideal visitors. One company was brand new and competing with others in their industry that had been around for decades, yet they hit #1 in Google for a crucial local keyword. Another client was also new to their space and was able to reach the top spot for a variety of desired words and phrases, resulting in a dramatic decrease in their paid search costs. The other company was able to get first-page results in a dozen or more coveted keywords, effectively competing with other companies that spend at least ten times the amount in monthly online marketing costs.

For all three, the quality of their visitors increased their efficiency considerably. We certainly can’t take all the credit, though. With all of these companies there were vital contributions from their in-house teams as well as their design partners to help keep visitors on the site and help convert them into leads. This is an important fact – that it usually takes a team of people who bring their own areas of expertise.

If you’re looking to improve your positioning and conversion rates, while also hopefully saving money from what you’re currently spending, contact us today.

Google Reveals Series of Algorithm Updates

Google has recently announced a series of algorithm updates as they continue to try to reduce “web spam”. The updates, labeled Panda, Penguin and Payday Loan, are all updated versions of that have previously been in place. They each target different forms of search results manipulation and web spam in their own ways.

Some of the main issues include webmaster guideline violations such as unnatural linking strategies, content scraping, doorway pages and other types of low-quality content. Google’s Matt Cutts not only mentioned these recurring updates in a recent video, but also sent out a couple notification tweets as well.

So what does this all mean? The short answer is that the biggest search engine with the most power is continuing to tell everyone of us that they don’t want people trying to intentionally manipulate their search results. They view this is cheating, and if you get caught they will issue penalties and move your site down in their rankings.

Google wants websites to provide quality content for their users/visitors/customers to give them the best experience possible. Have you reviewed the content on your website lately? If it needs updating, we can help! Contact us for a free evaluation and an estimate on upgrading the content of your site.

Developing Effective Strategies for Small Businesses

smallbusinesspromotionThere was a great article on Search Engine Watch a couple of months ago that discussed the state of SEO and small businesses. It is absolutely true that the old ways of optimization are not only less effective, but many are now considered harmful practices.

The main thing that hasn’t changed is that routine, quality content is still essential. Many small businesses have indeed become frustrated when trying to compete with larger companies online, but it just means they have to work smarter. Many of the changes Google has implemented in recent years have actually made it a more level playing field in many ways, despite seemingly creating unfair disadvantages in others.

We have seen great results with our clients. Some of these compete on national scales against large companies with huge online marketing budgets, while others have been able to steadily increase their online presence in their locations.

We don’t promise the moon and we don’t over-charge or claim to have any particular secrets. Our methods do work though and fully align with webmaster guidelines. However, it does require participation on the part of the small business. We need to know what’s new and happening in your company as well as any feedback from customers or clients. When the entire premise is about communications, then it essential to also communicate to people sharing your messages in the digital world.

If you’re looking to change up what you’re doing to promote your business online and the mobile marketing arena, contact Catton Communications to see how we can help you with our services. We can help you develop a marketing and promotion strategy in the digital space.

Routine, Quality Content Is Essential for Websites

Many website owners and search engine optimization (SEO) specialists have heard the phrase “content is king” over and over throughout the years. That is because quality content is what drives a site, and is the main factor that has withstood any and all algorithm updates from search engines.

In addition to having good content, it should be updated and/or added to on a routine basis. One of the best ways to do this today is by maintaining a blog on your site, and by adding new posts regularly. This can be a couple times per month, or it can be every day. If you provide valuable information to your customers or readers, then they will want to share this information, comment on it and continue to come back to see what you have to say next.

Entire businesses have been built and fueled by blogging, and companies as well as individuals have been looked upon as experts in their chosen fields as a result of sharing their ideas, information and opinions on their blogs.

We help numerous companies maintain their blogs by writing content for them, posting it and sharing it across their social networks. The results of these simple actions are incredible in many cases. I frequently lament to myself how I spend all my time providing content for others and none, or very little for myself! The most important thing is that they’re happy, and so far we are very thankful for our clients and the referrals they send us.

I must add that content can take numerous forms. Audio and visual content can be just as important, and even more so in some cases when it comes to social sharing and getting some of your messages out among the masses, or at least your core market. The point is that content, and specifically the quality of it provided at a high enough quantity and frequency can make or break your business.

If you have a business or organization that needs help developing content and getting your messages heard, whether online or through other distribution channels, contact Catton Communications today to see how we can help.