We continually analyze the results of our work, and often compare them to the work of others in similar markets as ours and our clients. While we pride ourselves on creating efficiency (the biggest bang for the buck), there is something else that keeps popping up over and over again – intention.
We are a boutique consulting firm with a limited number of clients. Sometimes we’re hired for specific things that we do well, while other times we’re brought in to help create and implement more strategic plans. Regardless of our role, we put a hefty amount of intention behind our work, whereas we have noticed other people or companies that seem to be simply going through the routine as if it were a common action that doesn’t require much thought.
There has been considerable research done into the field of the power of thoughts and intentions, such as the works highlighted by author Lynne McTaggart in her books. There is overwhelming evidence to show that the intention behind an action can have an impact on the outcome.
I have personally witnessed and experienced this time and again. For example, one of our clients has noted how his staff is amazed that their phones ring more and the sales are higher just by his presence in the office.
We put this kind of intention behind what we do, and it shows with our clients, whose feedback continually mentions how they love being able to out-perform competitors despite spending a fraction of the amount. Of course some of this is due to planning and execution of the overall strategies for them, but it is also attributable to the intention we put behind our work compared to others simply going through the motions of their routine.
Intention goes beyond metrics, and it shows in the quality of the end results. Contact us today if you’d like a free consultation to see how we might be able to help your business.
I was recently on a conference call with a client, and we were discussing current and future strategy for their web properties. As always, we also talk about site rankings and traffic, and their relative positioning compared to other sites/competitors in the space.
As I’ve mentioned in earlier posts, we consistently compete with and out-rank other sites in the same spaces that have significantly higher budgets. Sometimes I come across clients that are paying way more for services that might look pretty, but are missing some key elements. There are many “SEO Companies” out there that can produce slick images, designs and generic content, but there are ingredients we bring to the table that simply don’t compare. Not only are we very reasonably priced, but we provide customized strategies that go beyond just basic content, SEO and social media to help increase the overall online visibility your company, product or service. Of course, there are also plenty of things we don’t do, so we’re happy to work in a collaborative effort with other service providers or agencies to develop and execute the best overall plan for each client within their budgetary guidelines.
We recently completed a 2 year consulting agreement with a start-up that resulted in their ranking highly on the first page for a slew of their most desired keyword phrases. Not only that, but we worked with their in-house people and other vendors to consult with them on many strategic and tactical moves. If they continue with these things, they’ll be able to maintain their positioning and stay atop their competitors in the search engine rankings.
Another thing to watch out for with many SEO companies is how they evaluate your keywords and what performance measures are in place regarding them. Some companies will pick words and phrases that may appear great, but doe they result in more clicks/calls/sales? In other words, what’s the real end game? Ranking in and of itself for some seemingly good keywords isn’t the real goal for most people, and higher traffic numbers without conversion isn’t that good, either. It is important to know how to reach your ideal customer and get them to take action.
At Catton Communications, our simple yet proven SEO methods continue to deliver results for our clients. Here is an example of one client who has been with us for more than a year. We have increased this website’s organic search traffic substantially – 388% in 12 months!
This is just one example though, and results certainly vary. However, each site we work on improves its rankings over time, and organic traffic isn’t gone when the budget runs out (unlike paid traffic).
If you are seeking more sustainable search engine traffic to your website, contact us today for a free evaluation and estimate on our recommended services.