Catton Communications

Bringing success to small businesses

Tag Catton Communications

Increase Your Organic Search Traffic

At Catton Communications, our simple yet proven SEO methods continue to deliver results for our clients. Here is an example of one client who has been with us for more than a year. We have increased this website's organic search traffic substantially - 388% in 12 months!

This is just one example though, and results certainly vary. However, each site we work on improves its rankings over time, and organic traffic isn't gone when the budget runs out (unlike paid traffic).

If you are seeking more sustainable search engine traffic to your website, contact us today for a free evaluation and estimate on our recommended services.

Developing Effective Strategies for Small Businesses

smallbusinesspromotionThere was a great article on Search Engine Watch a couple of months ago that discussed the state of SEO and small businesses. It is absolutely true that the old ways of optimization are not only less effective, but many are now considered harmful practices.

The main thing that hasn't changed is that routine, quality content is still essential. Many small businesses have indeed become frustrated when trying to compete with larger companies online, but it just means they have to work smarter. Many of the changes Google has implemented in recent years have actually made it a more level playing field in many ways, despite seemingly creating unfair disadvantages in others.

We have seen great results with our clients. Some of these compete on national scales against large companies with huge online marketing budgets, while others have been able to steadily increase their online presence in their locations.

We don't promise the moon and we don't over-charge or claim to have any particular secrets. Our methods do work though and fully align with webmaster guidelines. However, it does require participation on the part of the small business. We need to know what's new and happening in your company as well as any feedback from customers or clients. When the entire premise is about communications, then it essential to also communicate to people sharing your messages in the digital world.

If you're looking to change up what you're doing to promote your business online and the mobile marketing arena, contact Catton Communications to see how we can help you with our services. We can help you develop a marketing and promotion strategy in the digital space.

Beware of Over-Optimization

I have several clients whose previous SEO companies had routinely over-optimized content on their sites. In looking around at other sites, there are plenty more who have done something similar.

Now, I certainly don't claim to be an SEO guru or hold the secrets to the search engine gods (or my prices would be MUCH higher), but I do know a thing or two that works and what can work against you. In many cases, over-optimized sites can be even more damaging than ones with none at all.

The obvious examples include awkwardly heavy use of keywords and phrases. Often called "keyword stuffing," this has been a big no-no for a long time, yet people still do it intentionally. Despite what some guides may claim, there really isn't a perfect level of keyword usage. A good measurement tool to find out if it is too much is to read it back to yourself out loud. If it doesn't sound natural and you find yourself saying words and phrases over and over again when a whole list of other words would be appropriate, then it's probably overdone and could be drawn back a bit.

Another example is excessive use of headers. Let's say you only have 300 words of content but there are five headers used, all stuffed with keywords. Well, this usually even looks overdone and doesn't even need to be read. One or two would be perfectly sufficient to drive the point home and your content should back them up.

An equally annoying one is when too much bold text is used. This is another one that just looks odd and is not only excessive for search engines but is also a turn-off for readers. I don't know about you, but when I'm trying to read content on someone's site, I usually click away when I see multiple sections of bold text on every page. They're simply trying too hard. It's kind of like when a soccer player takes a dive, rolls around holding his shin pretending to be in agony to try and draw a penalty on the other team - overly and unnecessarily dramatic.

The last main point is when people use a bunch of keywords in their page names (also called file names or URL extensions). This typically involves several synonyms. An example might be yousiteaboutkitchens.com/how-to-clean-pans-fryingpans-bakingpans-nonstickpans-muffinpans-pizzapans-roastingpans. We get it, you want to mention a lot of pans. No need to put every kind of pan you can think of in the file name.

There are other ways that pages and sites can be over-optimized, but those cover the most blatant ones that I've seen. Keep in mind that what the #1 search engine really wants is a truly user-focused experience. When your content becomes too focused toward search engines and not enough toward your readers, then you're going to lose out eventually. Quality is key here.

Contact Catton Communications today for a free website evaluation. We don't over-sell, over-promise or over-optimize, and we have a good track record of results.