Google Reveals Series of Algorithm Updates

Google has recently announced a series of algorithm updates as they continue to try to reduce “web spam”. The updates, labeled Panda, Penguin and Payday Loan, are all updated versions of that have previously been in place. They each target different forms of search results manipulation and web spam in their own ways. Some of the main issues include webmaster guideline violations such as unnatural…

Developing Effective Strategies for Small Businesses

There was a great article on Search Engine Watch a couple of months ago that discussed the state of SEO and small businesses. It is absolutely true that the old ways of optimization are not only less effective, but many are now considered harmful practices. The main thing that hasn’t changed is that routine, quality content is still essential. Many small businesses have indeed become…

Routine, Quality Content Is Essential for Websites

Many website owners and search engine optimization (SEO) specialists have heard the phrase “content is king” over and over throughout the years. That is because quality content is what drives a site, and is the main factor that has withstood any and all algorithm updates from search engines. In addition to having good content, it should be updated and/or added to on a routine basis.…