Catton Communications

Bringing success to small businesses

Category Small Business Marketing

Intention vs. Routine

IntentionWe continually analyze the results of our work, and often compare them to the work of others in similar markets as ours and our clients. While we pride ourselves on creating efficiency (the biggest bang for the buck), there is something else that keeps popping up over and over again - intention.

We are a boutique consulting firm with a limited number of clients. Sometimes we're hired for specific things that we do well, while other times we're brought in to help create and implement more strategic plans. Regardless of our role, we put a hefty amount of intention behind our work, whereas we have noticed other people or companies that seem to be simply going through the routine as if it were a common action that doesn't require much thought.

There has been considerable research done into the field of the power of thoughts and intentions, such as the works highlighted by author Lynne McTaggart in her books. There is overwhelming evidence to show that the intention behind an action can have an impact on the outcome.

I have personally witnessed and experienced this time and again. For example, one of our clients has noted how his staff is amazed that their phones ring more and the sales are higher just by his presence in the office.

We put this kind of intention behind what we do, and it shows with our clients, whose feedback continually mentions how they love being able to out-perform competitors despite spending a fraction of the amount. Of course some of this is due to planning and execution of the overall strategies for them, but it is also attributable to the intention we put behind our work compared to others simply going through the motions of their routine.

Intention goes beyond metrics, and it shows in the quality of the end results. Contact us today if you'd like a free consultation to see how we might be able to help your business.

Quality of Visitors Counts as Much as Quantity

We have several clients who work in a similar industry but do not overlap or compete, as they provide different functions and are in different locations as well.

One of the things we do is listen to what they say their ideal customers are - what they're saying and what they're looking for. We then take the time to help them develop content around what those sets of keywords and phrases are for search engine purposes as well as of course the readers. We not only propose and write content specific for them, but also consult on other ares of their PR and marketing strategies.

We have had stellar results with all three of these clients reaching desired keyword phrases that have helped position them so that they are getting more of their ideal visitors. One company was brand new and competing with others in their industry that had been around for decades, yet they hit #1 in Google for a crucial local keyword. Another client was also new to their space and was able to reach the top spot for a variety of desired words and phrases, resulting in a dramatic decrease in their paid search costs. The other company was able to get first-page results in a dozen or more coveted keywords, effectively competing with other companies that spend at least ten times the amount in monthly online marketing costs.

For all three, the quality of their visitors increased their efficiency considerably. We certainly can't take all the credit, though. With all of these companies there were vital contributions from their in-house teams as well as their design partners to help keep visitors on the site and help convert them into leads. This is an important fact - that it usually takes a team of people who bring their own areas of expertise.

If you're looking to improve your positioning and conversion rates, while also hopefully saving money from what you're currently spending, contact us today.

Google Reveals Series of Algorithm Updates

Google has recently announced a series of algorithm updates as they continue to try to reduce "web spam". The updates, labeled Panda, Penguin and Payday Loan, are all updated versions of that have previously been in place. They each target different forms of search results manipulation and web spam in their own ways.

Some of the main issues include webmaster guideline violations such as unnatural linking strategies, content scraping, doorway pages and other types of low-quality content. Google's Matt Cutts not only mentioned these recurring updates in a recent video, but also sent out a couple notification tweets as well.

So what does this all mean? The short answer is that the biggest search engine with the most power is continuing to tell everyone of us that they don't want people trying to intentionally manipulate their search results. They view this is cheating, and if you get caught they will issue penalties and move your site down in their rankings.

Google wants websites to provide quality content for their users/visitors/customers to give them the best experience possible. Have you reviewed the content on your website lately? If it needs updating, we can help! Contact us for a free evaluation and an estimate on upgrading the content of your site.