Catton Communications

Bringing success to small businesses

All posts by Catton Communications

Starting a New Business

Starting a New Business

There are a lot of people out there who feel they have a million dollar idea. Unfortunately, most of them stop at the idea phase and never take action. Others may start to take action but either give up too easily or make some major mistakes early on. These are the main reasons why most great ideas for new businesses fail within the first three years.

If you have an entrepreneurial drive at all, you've probably seen many episodes of Shark Tank and thought "that should be me." You're certainly not alone there. What if there was someone who could help you out, but on a smaller scale? The majority of new small businesses haven't achieved enough stability to be worthy of big time outside investment yet and need help getting off the ground. Even more people are still in the concept stage and need help bringing their ideas to reality.

That's where we can help. We have started several successful small businesses that have generated millions of dollars in revenue and we have also served as consultants for others to do the same.

Now we want to be able to help even more people be successful. If you have an idea for a business and want help getting it off the ground, or if you already have a company and need help growing it, contact us to see if we may be a good fit.

Intention vs. Routine

IntentionWe continually analyze the results of our work, and often compare them to the work of others in similar markets as ours and our clients. While we pride ourselves on creating efficiency (the biggest bang for the buck), there is something else that keeps popping up over and over again - intention.

We are a boutique consulting firm with a limited number of clients. Sometimes we're hired for specific things that we do well, while other times we're brought in to help create and implement more strategic plans. Regardless of our role, we put a hefty amount of intention behind our work, whereas we have noticed other people or companies that seem to be simply going through the routine as if it were a common action that doesn't require much thought.

There has been considerable research done into the field of the power of thoughts and intentions, such as the works highlighted by author Lynne McTaggart in her books. There is overwhelming evidence to show that the intention behind an action can have an impact on the outcome.

I have personally witnessed and experienced this time and again. For example, one of our clients has noted how his staff is amazed that their phones ring more and the sales are higher just by his presence in the office.

We put this kind of intention behind what we do, and it shows with our clients, whose feedback continually mentions how they love being able to out-perform competitors despite spending a fraction of the amount. Of course some of this is due to planning and execution of the overall strategies for them, but it is also attributable to the intention we put behind our work compared to others simply going through the motions of their routine.

Intention goes beyond metrics, and it shows in the quality of the end results. Contact us today if you'd like a free consultation to see how we might be able to help your business.

Where Does Your Site Rank?

Where Does Your Site Rank?

I was recently on a conference call with a client, and we were discussing current and future strategy for their web properties. As always, we also talk about site rankings and traffic, and their relative positioning compared to other sites/competitors in the space.

As I've mentioned in earlier posts, we consistently compete with and out-rank other sites in the same spaces that have significantly higher budgets. Sometimes I come across clients that are paying way more for services that might look pretty, but are missing some key elements. There are many "SEO Companies" out there that can produce slick images, designs and generic content, but there are ingredients we bring to the table that simply don't compare. Not only are we very reasonably priced, but we provide customized strategies that go beyond just basic content, SEO and social media to help increase the overall online visibility your company, product or service. Of course, there are also plenty of things we don't do, so we're happy to work in a collaborative effort with other service providers or agencies to develop and execute the best overall plan for each client within their budgetary guidelines.

We recently completed a 2 year consulting agreement with a start-up that resulted in their ranking highly on the first page for a slew of their most desired keyword phrases. Not only that, but we worked with their in-house people and other vendors to consult with them on many strategic and tactical moves. If they continue with these things, they'll be able to maintain their positioning and stay atop their competitors in the search engine rankings.

Another thing to watch out for with many SEO companies is how they evaluate your keywords and what performance measures are in place regarding them. Some companies will pick words and phrases that may appear great, but doe they result in more clicks/calls/sales? In other words, what's the real end game? Ranking in and of itself for some seemingly good keywords isn't the real goal for most people, and higher traffic numbers without conversion isn't that good, either. It is important to know how to reach your ideal customer and get them to take action.