Catton Communications

Bringing success to small businesses

Archive May 2014

Google Reveals Series of Algorithm Updates

Google has recently announced a series of algorithm updates as they continue to try to reduce "web spam". The updates, labeled Panda, Penguin and Payday Loan, are all updated versions of that have previously been in place. They each target different forms of search results manipulation and web spam in their own ways.

Some of the main issues include webmaster guideline violations such as unnatural linking strategies, content scraping, doorway pages and other types of low-quality content. Google's Matt Cutts not only mentioned these recurring updates in a recent video, but also sent out a couple notification tweets as well.

So what does this all mean? The short answer is that the biggest search engine with the most power is continuing to tell everyone of us that they don't want people trying to intentionally manipulate their search results. They view this is cheating, and if you get caught they will issue penalties and move your site down in their rankings.

Google wants websites to provide quality content for their users/visitors/customers to give them the best experience possible. Have you reviewed the content on your website lately? If it needs updating, we can help! Contact us for a free evaluation and an estimate on upgrading the content of your site.

Developing Effective Strategies for Small Businesses

smallbusinesspromotionThere was a great article on Search Engine Watch a couple of months ago that discussed the state of SEO and small businesses. It is absolutely true that the old ways of optimization are not only less effective, but many are now considered harmful practices.

The main thing that hasn't changed is that routine, quality content is still essential. Many small businesses have indeed become frustrated when trying to compete with larger companies online, but it just means they have to work smarter. Many of the changes Google has implemented in recent years have actually made it a more level playing field in many ways, despite seemingly creating unfair disadvantages in others.

We have seen great results with our clients. Some of these compete on national scales against large companies with huge online marketing budgets, while others have been able to steadily increase their online presence in their locations.

We don't promise the moon and we don't over-charge or claim to have any particular secrets. Our methods do work though and fully align with webmaster guidelines. However, it does require participation on the part of the small business. We need to know what's new and happening in your company as well as any feedback from customers or clients. When the entire premise is about communications, then it essential to also communicate to people sharing your messages in the digital world.

If you're looking to change up what you're doing to promote your business online and the mobile marketing arena, contact Catton Communications to see how we can help you with our services. We can help you develop a marketing and promotion strategy in the digital space.